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Recognized Project Manager with 15 years of experience in the creation, direction, strategy, organization and planning of events, expansion and positioning of brands internationally in the luxury, fashion retail, training and personal development sectors for both European and American multinationals. I have studies in business administra- tion, marketing, creative foundation and human development. I speak 5 languages (ENG, ESP, IT, FR, CAT) and I have lived in 8 countries, acquiring an extensive international career. I specialize in the implementation and monitoring of processes and strategies, leading and developing teams of  +25 people and for +15 different markets.

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Project management Director & Marketing and Events Sr Manager
Barcelona, Spain / 2022 - 2023
(currently working here)

 

In charge of the entire planning, marketing strategy and execution for all online and offline projects and events.

  • Led and organized all the planning and marketing strategy for the 1st and 2nd edition of Kuestiona Experience, the Company's core event, being the first consciousness and self-development oriented event in Barcelona with +1.200 attendees, 15 hours of entertainment, over 50 workshops and activities. +15 sponsors, clousure concert and more than 70 teachers, speakers and professionals in this field.

  • Increased sales in 25% identifying and formalizing KPIS, strategies and processes for the different departments of the Company, scheduling all the categories and finding efficiencies for the planning and execution of the different projects.

  • Led the marketing strategy within the company, increasing sales by 15% in organic media.

  • Under crisis: adopted 6 roles, adapted pricing, KPIs and marketing strategies, analized the conversion funnel, SEO and websites journeys, changed the programs and priorities, contributing to keep the Company running and exceeding the students' expectations. 

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CMO - Head Marketing Director 
Bogota, Colombia / 2019 - 2020

 

Led all the marketing and communication strategy for both Retail stores and expansion plan in Colombia, focusing campaigns in brand positioning, awareness, reach and recognition and driving the media mix in ATL, BTL, digital, paid and own media, partnerships & alliances, communities and own channels.

  • Led the opening event and media strategy for Medellin's 1st store, being the store with the highest sales globally with +500K USD in 1 day, surpassing the following one by 35%.

  • Led collabs campaign, gathering +2500 people the launch date, reaching a ST of 93% with +900 units, exceeding impression’s KPI by 183%, and selling the total collection in 3 days.

  • Positioned new brand ́s identity, achieving 93% in recognition and 74% in persuasion, overcoming Global’s AVG index by +25%.

  • Saved +35% of Budget COVID-19, investing in digital: less cost, highest rating, more reach.

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Head Marketing Brand Director
​Medellin, Colombia / 2019

 

Defined all marketing campaigns and omni-channel commercial plan, leading a team of 15 people, with a budget of + 40K million COP and directing strategies on brand positioning, customer segmentation, sales, conversion and market share, executing a media mix of ATL, BTL, digital and loyalty strategies.

  • Led the 70 years and Anniversary campaign, shortening it 10 days & surpassing sales by 115%.

  • Led de exito APP campaign, achieving 50k downloads the first week, 1 MIO the first month and achieving $ 1,500 MIO COP sales through the APP, optimizing the omni-channel objective.

  • Inverted the email marketing process segmenting by brands, business units and audiences, driving strategy on potential customers to optimize conversion and client retention.

Retail Marketing Manager Latin America HeadQuarter
​Panama / 2016 - 2018

 

Defined and adapted Marketing Plans for Latam, leading a regional team of 25 people, assuring a flawless execution of campaigns, launches and activations for 5 categories in 15 Markets and more than 500 points of sale (Digital and Retail). Launched more than 200 campaigns and 5 new initiatives around Latam, focusing strategies on ROI and Sell Thru and contributing with the Brand’s digital strategy and premiumization.

  • Achieved to be 1 of the 20 finalists in the TALENT CAROUSEL among 30.000 global applicants with the support of all Latam office.

  • Led diverse projects for 5 categories above all Latam Markets, increasing the categories’ growth by +15%.

  • Reduced Marketing Budget by 37% with the implementation of innovative Digital Platforms, increasing suppliers networking and consolidating reports to be more efficient, dynamic and clear.

  • Contributed to the Digital Strategy among 15 countries in Latam, increasing the online channel in 45%.

  • Active member of the adidas-Parley Social Responsibility Committee aim to clean the oceans and reuse plastic bottles to make clothing and footwear.

Retail Marketing Specialist Colombia
​Bogota, Colombia / 2015 - 2016

 

Outstanding execution of campaigns, activations, launches, email marketing, CRM and In-Store communication for more than 120 stores, building strong relationships with Regional Head Quarters, agencies and clients.

  • Awarded "Best Campaign Executer" among Latam Markets and "Most Passionate Employee" of the year.

  • Led an Originals store opening event, duplicating in sales and increasing traffic by 35%. So far, most successful opening campaign event.

  • Supported record braking sales in an Originals Campaign launch event, duplicating numbers and increasing net quantity by 30%. Contributed to the Premiumization of the category, increasing it’s market share in 25%.

Product Development Assistant 
​Florence, Italy / 2014

 

Assistant in the management and development of leather collections for Calvin Klein, Gucci, Valentino, Chloè, Loewe and Ralph Lauren, among others.

  • Secured the highest quality standards before the deadlines for over 5 fashion brands while working with the key global suppliers.

  • Redesigned sample and pattern processes to increase speed to market and efficiency, reducing total time from 1 week to 2 days.

Owner & Founder & Designer
​Colombia / 2010 - 2013

 

Managed all design, marketing, sales and production processes, leading the pattern making and tailoring suppliers.

  • Successfully sold 80% of all collections through social media, digital marketing & fashion events.

  • Invited at “Muy Buenos Dias” TV show as an outstanding example of entrepreneurship.

  • Interviewed in “Fashion TV” getting recognition for the innovative prints & authentic designs.

Sales & Marketing International Coordinator
​New York, USA / 2009 - 2011

 

Introduced the market and positioned the brand of Colombian handicrafts in the New York Luxury industry, building strong relationships with local clients and global suppliers.

  • Successfully contracted 8 of the top designers such as Marc Jacobs, Michael Kors and Reem Akra, among others.

  • Acquired a strong knowledge of production and materials in order to offer creative but real solutions to clients.

Languages

ENGLISH / FLUENT

SPANISH / NATIVE

ITALIAN / FLUENT

FRENCH /  ADVANCED 

CATALAN / ADVANCED

Digital & Technical

GOOGLE ANALYTICS

SEO/SEM

PHOTOSHOP

ILLUSTRATOR

INDESIGN

MICROSOFT OFFICE

WORDPRESS

TRELLO

ASANA

Soft Skills

PROFESSIONAL

LEADERSHIP. ORGANIZATION. STRATEGY. PLANNING. STRUCTURE. RESULTS. GOAL ORIENTED. PASSION. DETERMINATION. VISIONARY. AMBITION. ENTREPRENEURIAL SPIRIT. INNOVATION. EFFICIENCY. DESCISION MAKER. DRIVER. OPEN MIND. FLEXIBLE. IN CONSTANT TRANSFORMATION. EFFECTIVE. TEAM PLAYER. CREATIVE. INSPIRING. INDEPENDENT. SECURE. PROFESSIONAL REINVENTION. EXAMPLE.

PERSONAL

NOMAD. PASSIONATE. ADVENTURE. DREAMER. CONFIDENT. LOYAL. RISKY. HOLISTIC. DISCIPLINE. FREEDOM. WELLNESS. AWARENESS. MEDITATION. MINDFULNESS. CONSCIOUSNESS. YOGA. NATURE. SPORTS. MUSIC. TRIPS. HIKING. WRITING. HEALTH. DESIGN. PERSONAL DEVELOPMENT. LIVING WITH PURPOSE. SERVICE. KARMA YOGA. CRISTALS. ASTROLOGY.

Virginie Florvil

Talent Acquisition Mgr

Passionate, tenacious and very creative. When she’s focused, she will make things happen.  So definitely with both hands on fire I recommend her, she will knock it out!. 

Alessandra Ferroni

Merchandising & Product Mgr

She demonstrated outstanding leadership and maintained a clear sense of purpose. She successfully completes multiple tasks despite deadlines. In my years of work, she is one of the finest people I have had the pleasure of working with. 

Dr BU Originals adidas

Very proactive and always challenging the status quo, taking risks and involved in new projects. She is very organized and clear about her objectives. 

Alessandro Jannuzi
Maristella Giannini

Dean Mrkg & Communication

She showed flexibility, reliability and a natural propensity to interpersonal relationships and teamwork. Thanks to her dedication and tenacity with which she faces every challenge, is able to add value in any field

Benjamin Malhotra

Market Research Consultant

She is good at analyzing, has excellent organizational skills and is an efficient communicator. Works well independently and in team. Good at time management, taking direction and strong in cross-cultural diversity.

Sandro Montaini

Management Ops Advisor

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Reserved and integrated into the group taking on a leadership role for the coordination of different skills that each member brought to the project. I greatly enjoyed her curiosity, in my opinion, the main ingredient to achieve professional growth and development.

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Masters in Conscious Investments
BARCELONA / 2023
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Masters in Leadership & Personal Development
BARCELONA / 2021 - 2022

Selected as Class Delegate for the 62nd Promotion
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Masters YOGA Teaching
INDIA (online) / 2020 - 2022

 
Digital Marketing Course
ONLINE / 2018
 
Google Analytics Course
ONLINE / 2018
 
Masters in Marketing Management
ITALY / 2013-2014
Graduated with honors
Bachelor in Fashion Design
​ITALY / 2010 - 2013
Awarded for Creativity in 2 final Collections
Professional Photography
COLOMBIA / 2010
Bachelor in Fashion & Graphic Design
CANADA / 2007 - 2010 
Scholarship recognition for academic achievements
First student to finish abroad, opening the possibility for an abroad course exchange and the path for other 120 students to do it as well
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Business Administration
COLOMBIA / 2004 - 2006
Best Marketing Plan 
Bas Van Dorp

VP Marketing Adidas Latam

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It energizes me to read the passion, drive and eagerness with which you are working on your development. I would happily help you on your journey.

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Luca Scaini

Marketing Business Mgr

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She proved curiosity in exploration of new topics. She is very reliable, strict, serious and motivated.

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Elisa Lehmann

Sr Marketing Mgr Adidas

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What really inspired me is your attitude towards learning and growing. You understood that it needs challenges that are slightly uncomfortable in order to develop yourself further. And you are ready to step into the unknown and adapt.

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Luis Camacho

Hays Director

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With confidence I recommend Camila for her leadership, motivation and high commitment with which she engages her tasks as well as the encouragement to improve continuously.

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